The Daily Star Olympiad 2023 Brand Identity
Complete visual identity system for The Daily Star Newspaper Olympiad 2023, including 150+ promotional materials, event collateral, and digital assets.
Role
Lead Graphic DesignerBrand Designer
Timeline
December 2023
Stack
Adobe PhotoshopAdobe IllustratorFigma
Links
Brand IdentityEvent DesignPrint & Digital
Overview
Complete visual identity system for The Daily Star Newspaper Olympiad 2023, including 150+ promotional materials, event collateral, and digital assets.
The Challenge
The event required a cohesive visual identity that would work across multiple touchpoints while maintaining brand consistency and appeal to a diverse audience.
The Approach
Developed a comprehensive design system starting with stakeholder interviews, mood boards, and iterative prototyping to create flexible templates.
Key Outcomes
150+ designs delivered on time and budget
All materials maintained visual consistency while allowing for content variation.