Joy. Creative Technologist

Overview

Sampurna connects rural artisans directly with buyers, ensuring fair prices for authentic handcrafted products while preserving Bangladesh's rich cultural heritage.

We believe every artisan deserves a fair chance to thrive. By cutting out middlemen and providing direct market access, Sampurna helps artisans earn 40-60% more for their handcrafted products.

Sampurnaa marketplace homepage — The Sampurnaa marketplace connecting artisans with buyers worldwide

Our micro-finance program provides the capital they need to grow, while our platform showcases their incredible craftsmanship to the world.

The Problem

Rural artisans in Bangladesh were losing 40-60% of their revenue to middlemen. They had no way to reach buyers directly, and their traditional crafts were at risk of being lost due to economic pressures.

The Solution

We built a direct-to-consumer marketplace that connects artisans with buyers worldwide, eliminating middlemen and providing fair prices. The platform includes artisan profiles, product storytelling, and integrated micro-finance.

Research & Discovery

We spent two weeks interviewing artisans in rural Bangladesh to understand their challenges.

Key Findings

Lack of direct market access
Complete dependence on middlemen
No digital presence or online skills
Limited access to working capital

Design Process

Created user personas for both artisans (sellers) and urban buyers. Designed a mobile-first experience since most artisans access the internet via smartphones.

Design Decision

We prioritized simplicity - every feature was tested with actual artisans who had limited tech experience.

Key Outcomes

✓ Artisans now earn 40-60% more per product
✓ Over 50 artisan families onboarded in pilot phase
✓ Micro-finance program funded 15 small businesses

Sampurnaa - Artisan Marketplace

Role

Timeline

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