YouTube SEO Optimization
Comprehensive SEO strategy for 10 Minute School's YouTube channel, optimizing video metadata and thumbnails to improve discoverability and engagement.
Role
Timeline
August 2022
Stack
Links
Overview
As an SEO Specialist for 10 Minute School, I led a project to revitalize their YouTube presence.
This involved conducting deep keyword research, A/B testing thumbnail designs, and rewriting video metadata to align with search intent.
The strategy resulted in a 30% increase in subscriber growth and significantly higher organic reach for educational content.
The Problem
Despite producing quality educational content, the YouTube channel was struggling with discoverability and engagement.
The Solution
A data-driven SEO strategy including keyword optimization, thumbnail testing, and metadata improvements based on analytics.
Key Outcomes
+30% subscriber growth, improved visibility
Significantly higher organic reach and engagement rates on educational content across the channel.